This article is instantly opened as soon as the reader reads the magazine. It is the first double page spread of every copy of NME which allows the regular readers to expect and look forward to this article. This article is so necessary as is focuses purely on why the readers buy this magazine; to find out all the latest from the music industry. This article allows the readers to see what new music is worth buying and what’s not. This could be perceived as benefiting the readers as they may enjoy knowing all the latest current bands before everyone else.
All the bands featured are not very common which allows them to get publicised and the readers to listen to music they are not so familiar with. It enables readers to see new genres of music and artists, giving them an advantage on what’s hot and what’s not.All the bands featured are not very common which allows them to get publicised and the readers to listen to music they are not so familiar with. It enables readers to see new genres of music and artists, giving them an advantage on what’s hot and what’s not.
NME also benefits from this article as most of the songs talked about are available on their website which attracts attention and recognition to it. They have clearly identified which singles are free to download which instantly will attract the reader to listen to it and see if they like it. This almost verifies that the audience will definitely listen and see if they like it, as it’s free and they could find new music to love for free.
The colour scheme is very simple and keeps in theme with the magazine logo; red and white. The stark colour scheme means that readers will always associate red and white with NME. However the order of colour varies which adds attraction and does not let the reader get bored looking at it. The three main colours; red, white and black are all bold, eye catching, colours normally associated with music in which NME is normally aimed at within the genre and style. All three colours represent a rock type of genre. If they were pink, purple and orange you would get the feel of more pop. However the colours they have chosen resemble the genre they are aiming for and are most likely worn in clothing by the target audience.
Although each section varies in size the format remains organized keeping the readers interested and able to read clear short extracts. It remains in the style of “typical” magazine spread e.g. lots of sub-headings with a clear paragraph underneath .This is an extract from a 1969 edition of NME which shows the organisation and layout to be similar to this current episode:
Nevertheless the variety of colour, language used g shown help bring the magazine up to date and in a style in which readers will enjoy to read.
This article also reveals what latest songs arn’t as good. Although this opinion may not be shared by all readers, it gives them an idea on what might not be worth listening to or spending money on. The readers will normally trust and believe what the articles say by the journalists, there opinion and reviews will be important to the readers. I think the “not” section is also important to remind the readers that others opinions will not always be the same as theirs. It might encourage them to listen and see for themselves if they like songs which others may not. Furthermore the language in which the “not” part is shown is very colloquial and almost humorous for example “.
It almost makes the song worth listening to just to hear how bad it is. The response makes the song sound fun and not so serious whilst at the same time criticizing.
There is an image of each of the 10 bands; this brings life and colour to the page but also helps signify the genre of the uncommon bands which will help the readers see which songs they are more likely to like. For example ,you can see by the fashion and image what type of music it will be such as this image shows grunge mixed with an urban rap. This will help attract certain songs to certain audiences. A good thing about this regular article is it shows all types of genres not just rock. For example, last week there was a review on Britney Spears(NME 10/10/09)
this allows all types of audiences to read and see if there is anything they might like, a friend of family member may find this article useful and fascinating for them as well.
The language has a formal yet informal tone to it. They compare “we fell to earth” to “Mork and Mindy” for example. This allows the reader to understand they type of formality in which the music is sung. The formal language is shown through the use of alliteration and sibilance for example “sickly sweet and “hauntingly harrowing”. This adds humour and allows the readers to stay interested in the extract. However the level of informality also is shown through the text for example “hipster wankers”. This reflects the personality of the artists, but also helps signify the genre at which this magazine is aimed at. An older generation may not be so aware of this language which helps aim the target audience of that certain band but also the magazine as a whole.In conclusion analyzing this double page spread has enabled me to understand more about the layout and content needed to ensure a successful double page spread. It will help me make mine successful and effective
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