Before starting to design my own music magazine, i looked through and researched different magazines and the style in which they portray. I analysed many different genres in order to fully understand the type of audience they are aimed at. I found a copy of "NME" from 1969. At that time it was still called New Musical Express.Although the image has changed in terms of colour, format and editing, the change that stood out most to me was the change in music genre content. In the 1968 black and white paper magazine the content was more classic rock with articles such as Bob Dylan and Cliff Richard, whereas in the 2009 glossy bright colour magazine although the content is still based around rock such as Jimmy Hendrix, the amount of "pop" and modern hip-hop is increasing e.g. Jay-Z and Arctic Monkeys.